Can you run a business without marketing? That is no way possible in the current context. Regardless of the size of your company, you will have to allocate a certain percentage of your budget to for sales and marketing. If you take Coca Cola as an example, it one of the giants in the corporate world. And we know their marketing techniques are highly sophisticated. Sometimes they come up with a real life incident and then make it a huge hit among their customers and that is the underlying reason for their unmatched success. On the other hand, they haven’t achieved it overnight. It is a result of a very consistent effort. Nevertheless, every company cannot do that. But, can try to get there. Marketing is critically vital for the success of any business. That means, the way you deliver the message to customers, determines the amount of sales you generate, by increasing the market share. There are several marketing tools and methods. Some of those have been in use for nearly decades, and others are quite new and a lot of companies now invest on modern techniques. You can choose, based on the type of your business. Let’s look at a few.


This could be known as one of the cheapest forms of advertising. All what you have to do is, to create a flyer, which is brief and informative and then send it to different email addresses.


Posters and cut outs, are used by most of the entities. Things such as celebrity endorsements, will be taken into considerations when a poster is designed. Is pop up display by Top Signage come under this? Some one could argue that. But, it will fall under the category of banners which will be discussed next.


For instance, when you are planning to hold a trade show, banners will have a huge impact on the success of the show. Depending on your purpose you can decide whether you are going to create a pull up banner, tear drop banner etc.

Social media marketing

You would agree if it is said that this is most effective marketing tool at present. Almost every one of us use social media such as Facebook, Twitter, Instagram, to communicate with people. Hence, it is a great opportunity for companies to reach their customers. Today we are not bothered to read a leaflet or look at a billboard. Those are outdated stuff. Technology is at fingertips. So that is the best way to make them aware of your product or service. What do you use of these techniques? Try to invest on the most suitable one, to get the optimum outcome.